top of page
Say Hi_2.png
ExamJam is an AI-powered GCSE revision platform operating on a 7-day freemium trial model. Early engagement was strong, but sustained progression and subscription conversion were underperforming.

ExamJam

Designing Structured Momentum in an AI Tutoring Platform

ExamJam Title Screen_4x.png
pf-misc14-adj00948-adj-a.jpg

Ether

Designing Structured AI Guidance Under Ambiguity

Ether Title Screen_4x.png
Defining interaction architecture, guardrails, and MVP scope for an AI-powered reflective assistant.

Keen

Keen historically connected customers with psychic advisors, but leadership sought to expand into new service categories. Research revealed strong demand for coaching around relationships and self connection. This insight led to the launch of intimacy coaching as a new vertical.

Identifying and designing a new coaching vertical to expand Keen beyond psychic services.

IntimacyMobile1.png
bottom of page